We rely on apps to tell us when to take our medicine, coach us on our diet, and to find a good doctor when something goes wrong. Health Care is one of the most exciting and life changing applications for technology. But it also presents a unique set of challenges. Learn from our four panelists as they uncover the opportunities and problems associated with innovations in health, and discover how you can join the revolution to make health information more accessible, health providers more accountable, and maybe even cure cancer.
The Marriage of Technology & Marketing: Create Your Next Generation Association Today!
It’s no secret that technology continues to lead a vast majority of industries down the aisle of transformation. And in today’s world where the internet and smartphones dominate engagement, the new and improved customer experience requires the “convergence” of marketing and technology. Organizations must adapt by adopting next-generation storytelling techniques and more responsive media strategies.
SRI (formerly the Stanford Research Institute) has a long history of technological innovation, including the development of the computer mouse, MICR encoding used in check processing, and surgical robotics. Often, these innovations came from a serendipitous convergence of conditions, and SRI pursued them in an opportunistic fashion. Over the past several years, SRI (formerly the Stanford Research Institute) developed a formalized, organization-wide approach to moving ideas from lab research to commercial opportunity. We call this approach the Five Disciplines of Innovation (5DOI), and it involves a rigorous process for vetting ideas to judge potential, iterating and refining those ideas into specific, quantitative value propositions, and creating the right team and culture to turn ideas into new ventures.